Blogs | APSTROFI
25 Sep 2019

ColourinYou: More Colours Equal More Confidence

In our latest campaign, Age is Just a Number, we brought the awareness of “age discrimination”. Through the campaign we were trying to deliver a message that everyone is free to do whateve... read more

ColourinYou: More Colours Equal More Confidence
01 Aug 2019

#AgeisJustaNumber: Your Style Is Not About Your Age

Apstrofi, and our icon of the apostrophe, is about a sense of belonging in who you are and what you wear. With the fast changing trends of fashion and the many options of style nowadays, one just can&... read more

#AgeisJustaNumber: Your Style Is Not About Your Age
20 Jul 2019

Our Summer City Style Choices

A mini summer destination and style guide in one! We've picked out both men's and women's outfits inspired by cities we'd like to visit the summer. Explore a city based on which outfit... read more

Our Summer City Style Choices
08 Jul 2019

Konnichiwa from Japanese-Inspired Brands on Apstrofi

Read on to find out more about the brands on Apstrofi that take influence from Japanese culture and motifs and how they relate their designs back to Indonesian tastes.    More and more Ind... read more

Konnichiwa from Japanese-Inspired Brands on Apstrofi
25 Jun 2019

Reliving the 80's Around Jakarta

Whether you're a fan of the 80's or not there's always some appeal in a period before your own, an allure in that nostalgia for a life that has gone from ordinary to compelling by the simp... read more

Reliving the 80's Around Jakarta
20 Jun 2019

POP PRINCESS: Behind The Scenes

Salmaa and Salwaa Chetizsa are the faces of our first campaign because they embody our hopes for individuality: even they are each one of a kind. Get to know who they are, what makes their sense of st... read more

POP PRINCESS: Behind The Scenes
07 Jun 2019

VINN's Take On Slow Fashion

VINN is set apart by their resolve to do things differently, to do things slowly. Their minimalistic collection is new to Apstrofi, and we sat down with two of four founders, Olivia and Quinn, to expl... read more

VINN's Take On Slow Fashion
13 May 2019

'Camp'-ing at the 2019 MET GALA

The theme, 'camp' brought so many ridiculous looks to this year's Met Monday. We highlight what the Met Gala is all about, what camp really means, and our favourite celebrity red carpet lo... read more

'Camp'-ing at the 2019 MET GALA
28 Apr 2019

Riz Romauli Talks Sustainable Fashion and SUMBU

Riz Romauli talks sustainable practices in fashion and everyday life, and sheds light on her vision for Sumbu, the platform she has created to encourage greater environmental awareness among young Ind... read more

Riz Romauli Talks Sustainable Fashion and SUMBU
26 Mar 2019

#WATTsTheDream: WATT Releases First Handbag Collection

Inspired by their trademark Novelty Shoes, WATT has come out with the Novel Handbag, the stylish and fun everyday bag that adds charisma to any and all outfits. Read on to catch a glimpse of WATT... read more

#WATTsTheDream: WATT Releases First Handbag Collection
28 Jan 2019

A Chinese New Year Outfit Guide

It may seem like there's limited choice when a single colour makes up the dress code for Chinese New Year celebrations, but with the following outfit guide we hope to inspire you how to make the m... read more

A Chinese New Year Outfit Guide
21 Jan 2019

#10YearChallenge: Fashion Trends

Our version of the #10YearChallenge requires us to reflect on how even a decade can change fashion by observing the fashion trends entering 2019 and those that we've left behind from 2009, featuri... read more

#10YearChallenge: Fashion Trends
10 Jan 2019

New Year, New Who?

We think the new year is the perfect time to reintroduce ourselves, what we stand for in fashion, what we do, and what we've done so far, including a collaboration with Lecathva.   What is ... read more

New Year, New Who?
19 Dec 2018

Top Travel Picks & Tips

Wherever you travel for the holidays and whatever the weather, we find it best to dress comfortably so that you only have to worry about having fun and relaxing. These are our top picks from Apstrofi,... read more

Top Travel Picks & Tips
17 Dec 2018

#ApstrofiLeisure: Skiing in Japan

An international Christmas destination closer to home! The most ideal for skiing, Niseko Village is the largest ski area in the Japanese island of Hokkaido and is a favourite for its top quality ... read more

#ApstrofiLeisure: Skiing in Japan
11 Dec 2018

Holiday Style Picks: Women's

Christmas parties, work functions, Secret Santa lunches, annual extended family dinners.. whatever the occasion, you should feel confident while you continue celebrating the holidays, togetherness, an... read more

Holiday Style Picks: Women's
10 Dec 2018

The Ultimate Christmas Gift Guide

What do you get for everyone you want to thank for a great year? We've picked out some cool items from the brands on Apstrofi to make choosing gifts for the special people in your life a no-b... read more

The Ultimate Christmas Gift Guide
09 Dec 2018

#ApstrofiLeisure: European Christmas Markets

This week’s #ApstrofiLeisure destinations are urban and not out-of-the-way like the last. Instead of choosing one place we find ideal for a holiday, we picked out the top five Christmas Markets ... read more

#ApstrofiLeisure: European Christmas Markets
02 Dec 2018

#ApstrofiLeisure: Igloo Living in Finland

Our Christmas-themed #ApstrofiLeisure feature starts with watching the Northern Lights from igloos and getting a glimpse of woodland animals in the snowy dream that is Kakslauttanen Arctic Resort in F... read more

#ApstrofiLeisure: Igloo Living in Finland
29 Nov 2018

Your Music Festival Outfit Guide

Continuing our theme of music this week, we figured it’s time to think about upcoming music festivals and what to wear. Whether indoors or outdoors, we believe comfort is key to immersing oursel... read more

Your Music Festival Outfit Guide
27 Nov 2018

Decades of Rock: Fashion Inspired by Bohemian Rhapsody

We can’t get Queen’s #1 hit out of our heads either. But it isn’t just the hit songs of our parents’ time that’s gotten our attention: we’ve also been inspired by t... read more

Decades of Rock: Fashion Inspired by Bohemian Rhapsody
23 Nov 2018

Walking the Talk with WATT

The work of sisters Verna and Tania, WATT asks you to take a leap of faith and urges you to go ahead in taking the first step towards designing a reality around your passions. Conventional yet daring... read more

Walking the Talk with WATT
31 Oct 2018

The Biggest International Music Festival in Sumatra

Saturday, 3rd November 2018 will mark an inspirational and historical event for the people in Sumatra, as Do Music Festival will be held in Pekanbaru, Sumatra. Do Music Festival is the very first inte... read more

The Biggest International Music Festival in Sumatra
16 Oct 2018

STOP THE STIGMA with Dotcomma

Mental struggles such as depressions, anxiety, and stress, have been faced by a whole lot of people nowadays. Yet, the stigma around the mental illness has prevented people from seeking help. This iss... read more

STOP THE STIGMA with Dotcomma
26 Sep 2018

A day with Femme Fatale

For those who lived in Indonesia, good news is that you will always be greeted by a hot summery weather all year long. They said beachwear never died in Indonesia. Which is why we thought that it woul... read more

A day with Femme Fatale
10 Sep 2018

6 What to Wear Tips (Work Edition)

Work routine can get monotone and boring, but you don’t have to. There are some tips and tricks that we have crafted for you which might just be useful to get creative when it comes to work atti... read more

6 What to Wear Tips (Work Edition)
07 Sep 2018

#ApstrofiLeisure: 5 Most Underrated Beaches in Indonesia

Everybody has heard about Kuta Beach. Bali is exceptionally noticeable and treasured by domestic and international tourists. Indeed its beauty is irresistible, however Indonesia has countless other hi... read more

#ApstrofiLeisure: 5 Most Underrated Beaches in Indonesia
28 Aug 2018

7 Stunning Beachwear For Your Weekend Getaway

Summer time and holiday atmosphere are almost over, but weekend is always going to be there for you. Saturday and Sunday are the proper time to spoil yourself-either staying home with a good book or s... read more

7 Stunning Beachwear For Your Weekend Getaway
20 Aug 2018

Red and White Pride

August is a memorable month for Indonesia. On the 17th of August 2018, Indonesia celebrated its 73th year of Independence from the Dutch. There are tons of way to remain fashionable while cheering for... read more

Red and White Pride
20 Aug 2018

Introduction: New Face of Apstrofi

Fashion made easier with technology these days. Starting from local clothing to lifestyle brands for men and women, Apstrofi’s fresh new outlook is dedicated to please our customers with easier ... read more

Introduction: New Face of Apstrofi